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The Saul Bass Touch

collection of Saul Bass graphics

As we mentioned in a previous post, a local movie theater was showing Alfred Hitchcock’s 1960 classic “Psycho” on Halloween night, which seemed to us to be the perfect way to do the holiday. While watching the opening credits, we suddenly remembered the connection that renowned graphic artist Saul BassĀ  (1920-1996) on the movie’s production.

Bass was possibly the preeminent visual designer of his time, and you’ve probably seen his work. He created logos for AT&T, United Airlines and Kleenex, among others. He also mastered the art of the illustrated poster, a few examples which we’ve posted here.

He frequently devised opening credits for several mid-century movies, including “Psycho.” But Hitchcock had other ideas for Bass’s expertise.

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